Universidad San Francisco de Quito, EcuadorF. Velasco has over 14 years of experience teaching undergraduate and graduate courses in Marketing. Additionally, Franklin has several years of experience in industry, leading marketing efforts at companies such as Kraft, IBM, and IMAX. A few years ago que founded a Marketing Center that mentors entrepreneurs and provides marketing research services for companies. Last year, he obtained a Ph. D in Marketing at University of Texas at Arlington. He successfully completed the program receiving achievement awards such as 2017 Distinguished Ph. D Student and 2017-2018 Student Research Award. Franklin research interests are consumer well-being, branding strategies, cultural orientation, marketing public policy, consumer psychology, and marketing strategy. His research has been published in important journals. Franklin is a member of the editorial board for the Journal of Business Research and Journal of Innovation Management. Through his career as a scholar, he has collected several best-teaching awards and has developed strong relationships with students helping them in their careers. Born in Ecuador, he has lived almost half of his live in the United States. Franklin loves traveling around the world and admires cultural diversity.