Marketing is a combination of art and science, oriented to persuade customers to buy products and services. Since marketing serves dynamic markets that follow different trends, it is imperative that MBA students develop an advanced understanding of marketing strategy. This course, Advanced Topics in Marketing Strategy, fulfills this gap from two learning perspectives. First, the course is based on the belief that every marketing decision making process should include decision modeling and a marketing ROI perspective. Second, this course emphasizes the skills required to develop high-impact marketing strategies using the brand as a hub and creating customer experiences. This course was designed and adapted to meet the needs of today's marketing executive. It uses a marketing engineering perspective that helps students develop expertise in decision modeling, marketing ROI and creativeness. The methodology of the course centers on class discussions and business case analysis. Students will be prepared to simulate managerial decision making and develop models to support their decisions.